Founded in 2004 by Nicolas Lerpinière-Salerno, a fine art graduate, VVV (Veni Vedi Vici) is a playful lifestyle brand. Inspired by popular and intellectual culture and contemporary French art, VVV offers hand-embroidered T-shirts, socks, and ceramics with a fun, urban aesthetic. Working with skilled French artisans to create beautiful objects and producing 100% organic cotton clothing in ethical sewing factories, VVV is a creative company with sustainable arms.